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ASEAN Schools Games

Logo & Slogan

Discover the story behind the 14th ASEAN Schools Games logo and slogan

Last updated 25 August 2026

14th ASEAN SCHOOLS GAMES BANDAR SERI BEGAWAN, BRUNEI – LOGO & SLOGAN

Logo

Official emblem of the 14th ASEAN Schools Games 2025 in Brunei Darussalam, featuring a yellow flower and colored swooshes.

The official logo was inspired by the national flower of Brunei Darussalam, Simpur (Dillenia suffruticosa), locally known as Simpur Bini. The logo represents values, progress and connection to the natural environment. Jawi script in the logo reflects Brunei Darussalam as a country with the concept of Malay Islamic Monarchy. The curve shape symbolises a dynamic journey of growth, progress and success, represented by the three primary colour scheme of ASG14.

Slogan

Text reading DREAM in blue, STRIVE in red, and ACHIEVE in gold, separated by dots.

The ASG14 2025 motto is adapted from a permabalan of proverbs, “Berkarih, Bejarih, Belurih.” It is a unique feature of the local Brunei Malay Language which can be loosely translated as “Dream, Strive, Achieve.”