Logo & Slogan
14th ASEAN SCHOOLS GAMES BANDAR SERI BEGAWAN, BRUNEI – LOGO & SLOGAN
Logo
The official logo was inspired by the national flower of Brunei Darussalam, Simpur (Dillenia suffruticosa), locally known as Simpur Bini. The logo represents values, progress and connection to the natural environment. Jawi script in the logo reflects Brunei Darussalam as a country with the concept of Malay Islamic Monarchy. The curve shape symbolises a dynamic journey of growth, progress and success, represented by the three primary colour scheme of ASG14.
Slogan
The ASG14 2025 motto is adapted from a permabalan of proverbs, “Berkarih, Bejarih, Belurih.” It is a unique feature of the local Brunei Malay Language which can be loosely translated as “Dream, Strive, Achieve.”